Flower Happiness | Florabel is a flower farm and floral design business based in Hoogeveen, Netherlands. The company focuses on providing everything needed to grow and enjoy your own flowers, from seeds and bulbs to tools and online education. The company operates on a philosophy of sustainable growing, offering “clean” seeds that are free from pesticides and artificial fertilizers, thereby supporting local biodiversity.
A range of flowers and bulbs is available for self-picking within your own garden, rather than on-site at the farm. Dahlias bloom from early summer (approximately June) until the first frost in autumn (approximately October). Spring bulbs, including tulips and daffodils, are available for planting in the autumn and bloom from March to May. Ranunculus and anemones bloom from May through June. A wide selection of annual and perennial flower seeds is also offered, including types specifically for dried flowers, with annuals typically blooming from summer through autumn.
The business is open to visitors by appointment or during specific hours. The open business hours are Tuesday from 11:00 to 16:00, Thursday from 10:00 to 17:00, and Friday from 10:00 to 16:00. The location is closed on Monday, Wednesday, Saturday, and Sunday. The site offers services including payment by debit card and contactless mobile payments, is wheelchair accessible, and provides delivery. Customer support is available Monday through Friday from 10:00 to 16:00.
What visitors say
This establishment, which operates as a self-picking farm or garden, garners strong positive feedback for its customer service and varied educational offerings. One reviewer lauded the prompt and effective assistance received concerning an order, also noting a highly enjoyable and impeccably organized workshop led by Annemarije. Another customer expressed immense satisfaction with a comprehensive training program, emphasizing its clear, modular information and its engaging, educational value. Both experiences come highly recommended, reflecting a commitment to quality and positive visitor engagement across different aspects of the business.

